Design inclusive and accessible campaigns
Goals
- Engage those who have not previously participated or are undecided
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Maximize participation and visibility
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Include underrepresented and underserved communities
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Adjust outreach strategy based on real-time feedback
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Track and measure engagement impact
Tasks
- Design and audit outreach and communications plans
- Create clear and accessible visuals and messages
- Identify and research key audience contact points
- Develop branding and visibility strategies
- Offer rewards and engagement incentives
- Evaluate participation outcomes
Examples of past outreach campaigns
Get-out-the-vote campaigns (participatory budget & consultations)
To make the €1.7M Paris participatory budget more impactful and accessible, a team of ambassadors visited 27 locations across the city, targeting communities where 30% of residents have lower-income backgrounds. Over 15 days, they engaged with 6,000 residents, generating 3,000 votes—a 14% increase compared to the previous year.
Water conservation awareness
Saving water with 11,000 tourists adopting new behaviors:
A Water Agency wanted to take immediate measures on water use in a heavy vacation zone. We ran a 2-month outdoor campaign using positive awareness tools, engaged 11,000 people to change behavior, and completed 3,500 surveys.
A Water Agency wanted to take immediate measures on water use in a heavy vacation zone. We ran a 2-month outdoor campaign using positive awareness tools, engaged 11,000 people to change behavior, and completed 3,500 surveys.
Recycling waste and composting
- Changing behaviors on waste with outdoor campaigns: Educating the public on new regulations in various outdoor contexts to engage around 10,000 people a week.
- Implementing new composting habits for 100,000 households across 10 cities: Door-to-door outreach to motivate, explain, deliver personal compost bins, engage, and answer questions.
- Implementing new composting habits for 100,000 households across 10 cities: Door-to-door outreach to motivate, explain, deliver personal compost bins, engage, and answer questions.
Enrolling for a public meeting (county)
Recruited and motivated 55 individuals to participate in a permanent committee. Reach: 500 people, consulted 300 through surveys and discussions, and successfully recruited 55 participants, showcasing a diverse age range from 17 to 82 years old.
Urban development planning stakeholder consultation
Revitalizing the Industrial Center in the heart of a city: 90 participants recruited and 400 stakeholder insights collected for the development planning process. We recruited residents to contribute to 9 workshops over 3 months, on key topics: memory and heritage, environment, and community activities for the neighborhood.