Organize your goals, audience, and outreach strategy
Looking to engage more broadly — and more meaningfully?
Communication tools have never been more accessible. Websites, printed materials,
and educational content can now be produced in record time — something that used to
be reserved for professionals.
Yet, engagement for social and environmental causes often stays out of reach for many.
It tends to stay within circles of those already convinced or those with extra time and
resources.
NGO leaders, social enterprises, community organizers, share some common questions:
- How do I make my project more visible or go mainstream?
- How can I engage new volunteers, funders, mentors, or ambassadors?
- How do I ensure inclusion across backgrounds, abilities, and ages?
- How do I keep people engaged over time?
- How can I communicate our impact in a clear and motivating way?
From ‘liking’ to taking individual action, from one-time commitments to regular volunteer presence, from an annual report to communicating impact, how do we build momentum and show results — at the right time, with the right people?
A Mobilization plan
Defining a Mobilization plan—at right place, at the right time—helps organizations
- Engage more people, more meaningfully (numbers and quality)
- Increase the visibility and lisibility of their actions externally
- Celebrate volunteers, chapters, and teams!
- Communicate tangible impact for partners and funders
How it works
The Mobilization Canvas is a planning tool that helps teams shift from a marketing and brand-oriented vision of communications to a mobilization strategy, focused on efficiency and long-term engagement of a community.
It’s available as a guided workshop or downloadable self-use format — free to use
under a Creative Commons license.